Hello everyone who wants to Reverse Rett,
On Wednesday 10/25 a celebrity campaign launches to invite the world to help Reverse Rett. A long list of stars including Sofia Vergara, Matt Lauer, Sarah Silverman and Nick Offerman participated in a PSA video and many more will be part of a social media campaign. Several celebrities turned their clothes inside out and backwards to commemorate Rett’s reversibility.
The PSA video is scheduled to be published on AccessHollywood.com which is amazing but it’s up to all of us make sure this campaign makes waves. For a preview of the video, check it out here: rettgive.org/reverserett.
There are 3 things we are asking everyone who wants to cure Rett to do on Wednesday.
- Share the celebrity video on every social channel you use. Include this link rettgive.org/reverserett and #ReverseRett in your post.
- Post a photo or video of yourself, your family and/or your loved one with Rett wearing clothing backwards on every social channel you use. Suggested copy to accompany your photo or video: “I/we want to #ReverseRett so Lily can [insert a goal – talk/do cartwheels/breathe normally/etc.]. Join me? Here’s how: rettgive.org/reverserett.”
- Ask everyone you know who has supported Rett to join in.
I will also email a link to the video to all of you once it’s live.
If you cannot do these things on Wednesday, then do it on Thursday. Better to post late than not at all.
Let’s Make Rett History!
Love,
C & L

Eat. Sleep. Cure Rett. Will be sure to wear our shirts backwards on October 25!